Hello,

My name is Daniel, nice to meet you. Welcome to a a little glimpse of my work from a little over the last decade.

Over the course of the last decade, I have worked designing in the creative space between Visual Merchandising and Store Design in what we now refer to as experiential events. With a background in B.S. Architecture from Chicago, I was always focused on the scalability of programming and storytelling and its application to functional spatial brand expression. I have worked both hands-on and off, in the execution of brand experience events world-wide, on retail pop-ups, virtual, and retail design from global to hyper local, and small to out-of-home scales. In that time, I have been working as a creative lead in the fragrance and beauty industry in New York City, with a hands-on approach to cross-collaborations with global teams and partnering agencies worldwide. Continuously applying architecturally inspired and conceptual set design towards the development of retail activations for varying needs. Continuously seeking the chance to shift the expectations and perceptions of what an experience can be shaped to be with a multidisciplinary, innovative mindset. The world we live in now has dramatically impacted the retail format, of which I have a keen sense of the emotional and visual relationship a brand must establish with their consumers.